I have been invited to create the canvas for the South African representation with fragments collected from the cleanup...
The new project, which forms part of the company's extensive sustainability efforts, will see Electrolux partner with an ocean conservation and community design partner to create a beautiful, eco-friendly vacuum cleaner made from recycled plastic gathered from our South African coastline.
International eco-awareness campaign partners with local artist
Electrolux South Africa is proud to announce that local artist, Simon Max Bannister will be partnering with the company on its Vac from the Sea maritime conservation initiative. Bannister will create an ‘artwork’ using an eco-friendly vacuum cleaner as his canvas by using recycled plastic gathered from a beach cleanup that will take place at Hout Bay Harbour in September.
The main purpose of the Vac from the Sea campaign is to raise awareness of plastic pollution in our oceans and to meet the need for good-quality recycled plastic required for the production of sustainable home appliances. One of the key drivers of the campaign is to create awareness around Cleanup SA week which takes place from the 12th to the 17th of the September.
Bannister, a 29 year old self-taught environmental artist who specialises in the use of up-cycled materials, combined with a passion for nature, will be decorating the South African version of the ‘Vac from the Sea’ vacuum cleaner. Bannister’s overarching artistic objective is to create a beautiful yet meaningful artwork, which reflects our symbiotic relationship with the ocean and the pressing need to maintain and safeguard them from pollution, making him the perfect partner for the campaign.
To coincide with International Coastal Cleanup Day on Saturday, 17th September , Electrolux will be championing a beach cleanup at Hout Bay Harbour. Fifty divers will be collecting plastic waste underwater, whilst volunteers gather other waste from the beach itself. The plastic collected at the harbour will then be used by Bannister to ‘decorate’ the Vac and create SA’s own version of this eco-aware vacuum cleaner.
The South African Vac from the Sea ‘artwork’ will be revealed in November, when it will be shown alongside the other international Vacs from the Sea versions.
For more information about Electrolux South Africa and its range of eco-friendly home appliances and floor care products, please visit www.electrolux.co.za
Full press release.